The Different Roles Of Pay Per Click Advertising & SEO In Internet Marketing By John Phanchalad

Pay per click advertising (PPC) and search engine optimization (SEO) are both popular strategies in internet marketing. Both are widely used and are rewarding enough. However, one needs to understand the specific roles the two have and what one can expect to experience while engaging in them.

PPC or pay per click advertising is one of the most cost effective methods to get exposure online and to promote one’s products or services. SEO is an organic process of trying to rank a website high on search engine result pages so the website can get the desired traffic, thus exposure and prospective customers.

John Phanchalad says that both PPC and SEO are significant and integral to internet marketing. PPC helps in many ways. It is, first of all, a simple concept. A company puts up advertisements on various websites, search engines and on social media sites wherein whenever a user clicks on the advert or the link supplied with the advert, the company has to pay a certain fee. It is an economic exercise and if used well, can generate a lot of website traffic. Besides, PPC helps in increasing the website rankings as well. All traffic to a website is recorded by search engines. When a website gets substantial traffic from PPC links, the search engines regard the website and its contents to be of value for internet users. Thereon, the search engines steadily improve the ranking of the website for its results pages.

SEO is a complicated and long drawn process but it is integral to internet marketing. While PPC would cost you money every time someone clicks on a link, SEO would incur an investment for a horde of different strategies and optimizations. SEO helps in getting a desired website ranking but it takes some time to get there. PPC can help a website to get instant exposure and if the offers or promotions are of value then the customers would buy the product or sign up for the service. PPC and SEO are in some ways two sides of the same coin that have the same purpose.

Internet marketing should comprise of SEO and PPC to strike a fine balance of paid advertisements and organic optimization. Without SEO, PPC would only achieve traffic but not a desirable website ranking. Without PPC, SEO would steadily improve the website ranking without any interim rewards or traffic.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Successful Holiday Marketing Campaigns By John Phanchalad

Social media should be an important part of any online marketing strategy, but there are other effective tools that should be used as well. Holiday marketing campaigns must capture all tools available to have a successful campaign. Since most businesses are attempting to capture customer’s attention, you’ll need to go big to engage and bring your customers.

Here are a few ways to make sure holiday marketing campaigns are successful.

• Create valuable content that customers want to share. Your email subscribers and social media followers will likely share unique, funny or special discount offers. They will not share boring, irrelevant content.

• Include a call to action in your holiday posts. Post a promotional offer or discount to get your customers interested in your holiday sales. Make sure the clients know to either “like” a page, share a post or retweet an offer to be eligible for the holiday discount.

• Make sure the discounts offered are easy to share. Add share or like buttons on your content, so readers can easily click once to share with their friends. Keep your postings short, so that when others share them it’s not cumbersome or lengthy.

• Make sure that your Facebook post is made for Facebook, and your tweet is specific to Twitter. It will show your customers that you thought out and planned your holiday postings well.

• Invite people to join your newsletter group or mailing list. Holidays are a great time to bring new customers in.

These are just a few ideas to get started on your social media campaign. Know that anything you do, should reflect that holidays are a special time, and that your company recognizes the season. Offer discounts, specials and easy shopping throughout the season.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Why Images Are Important By John Phanchalad

It’s obvious that image sharing is ever increasing on the Internet. For whatever reasons, people seem to love pictures equally or even more than content. You can’t go to any social networking site without being barraged with funny pictures, cute pictures, interesting pictures or graphic pictures. A picture tells a thousand words; it’s easier to glance and move then read a long script.

With the ever growing popularity of Pinterest, Imgr, Tumblr and other photo sharing sites, savvy Internet marketers are taking advantage of the trend in attraction to pictures. Blog posts that get shared the most on social media sites almost always have at least one image attached to them. Blog posts and websites that have images on them cause readers to stay longer on the page.

According to a recent article in Forbes magazine, one author predicts that image-centric content will rule the Internet in the future and will be a big part of Internet Marketing campaigns. Smart business professionals are already ahead of the trend, and are using image-heavy marketing tools.

One survey found in Trend Reports states that between 65 to 85 percent of people say they are visual learners. This shows how important images just are. With a limited attention span, and content all over the place vying for a reader’s attention, images can drive home a message in a matter of seconds.

Internet images are a good way to give your brand the exposure that it needs in a short amount of time. With a splash of color and a few words of text, a picture can be your best marketing tool.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Habits of Successful Content Creators By John Phanchalad

IF you’re looking to be a successful online marketer, you’ll want content that’s unique, interesting and relevant. With over ninety percent of marketing companies using content marketing, you know it’s a big deal. Just because content is used, doesn’t always mean it’s helpful. For that reason, you’ll need to know how to create successful content.

Whether you hire this process out or create your own content, here are a few tips to make the content successful:

• Read industry related news and blogs. Staying apprised on what’s going on in the industry will help you write better content. What are your buyers reading? What are they buying? Pay attention to stuff like this, and write about it!
• Write frequently and regularly. You’ll need to write almost daily to stay fresh and create new content. By carrying a journal you can easily jot down new ideas or keywords you think of. Even on days when not creating content for websites, take 10 to 15 minutes to jot down ideas, stories or whatever inspires you.
• Be an expert in your niche. The more you know, the more you can create. Also, the more know about your niche means the less research you have to do for every piece you write. You’ll become faster at writing, and creating regular posts.
• Make sure to post new information, rather than regurgitating the same old stuff every time. Your readers want new information, not boring stuff they already know.

Remember, the best writers are those that write often. And remember to write what you know. Doing these simple steps will help you have write great content.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Effective Use of Google AdWords By John Phanchalad

If you’re intrigued by Google AdWords, you are right there with other Internet marketing professionals. Google AdWords works by paying you for clicks on your website. AdWords can generate a ton of sales, but it does take persistence and knowledge to use it effectively. Google does provide some tools to help you get started with AdWords, but you should still know a few tips that will help you get the revenue you’re looking for.

• Don’t overstuff your keywords. Make sure that you have keywords that are relevant to your niche, but don’t use to many. For example, you want everyone to know that your new organic dog food is also gluten-free, soy-free, has real animal proteins, healthy and veterinarian recommended. You should not use all six terms as keywords, this is just too many to keep track off.
• Don’t be over the top. Do not use gimmicks or cheesiness to appeal to your readers. Readers don’t like ads that are obnoxious to just be obnoxious, nor do they like boring Ads. Use headlines that are relevant and to the point.
• Try not to have a too high click-through rate. You want people to stay and read your ads for at least a few seconds. Then you know they are actually absorbing the information they are given, rather just searching for something else entirely.
• Ask for help if needed. Many Internet professionals have blogs about AdWords. Read up on their experiences, and even send them an email if needed.

Google AdWords can help your company be more successful, and can increase your revenue. You just need to know how to use the tool effectively.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Make Your Email Marketing Campaign More Smartphone Friendly By John Phanchalad

Over 145 million people in the US own smartphones, and most use them to check their email on a daily basis. For this reason, businesses that use an email marketing campaign should consider that most people are checking their email on their phones. Most businesses forget that their customers use their phones to check email, and don’t optimize the emails to fit on a smart phone.

There are a few simple tricks to make sure that your email marketing campaigns are smartphone friendly.

• Make sure the email comes from a trusted email. No one wants to open an email from a sketchy looking address, or an address that looks like it could be spam.

• Make sure the subject line is the interesting and relevant.

• Remember that phones have a preheader. A preheader is the text above the header image. Make this line interesting, and have a call to an action. The user will more likely open an interesting email, than a boring one.

• Make your call to action big and easy to recognize. Since smart phones are smaller than computer screens make sure the call to action is large enough to find on a phone.

• Include images. Make sure the image is linked to the content of the email, and that is interesting, and not offensive to readers.

• Make sure you have an easy “unsubscribe” option in your email. Inevitably some users will want to opt out of your emails, no matter how relevant and interesting they are.

Using smartphones to read emails is a natural progression of the smart phone craze. Businesses need to keep up with this progression and optimize their email marketing campaigns to work on mobile devices. Don’t get left of the movement!

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

 

JP Digital Tech – Your Marketing Firm

It’s not often that I write promotional posts on these forums, generally I’ve stuck to just writing content and letting the content speak for itself. This has worked exceptionally well as traffic to the site continues to grow and grow.

Today I thought I would introduce you to ‘my baby’ JP Digital Tech. JP Digital Tech is the web services company that I founded and run alongside the many blogs and marketing sites that I use and operate.

JP Digital Tech services clients across the globe from small business owners to start ups, from entrepreneurs to fortune 500 companies. JP Digital Tech specializes in marketing automation and sales funnel creation for service and high end sales businesses that get great value from customers in the medium to high end income category.

If you’re looking for a company to help you achieve your business goals JP Digital Tech could be the best choice.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

The Three Sales You Must Make Before You Make the First One By John Phanchalad

Now hold on here! What kind of word trick is this? I mean come on.”

This could be the normal response to this kind of title. All right, all right.
It looks like I have some ‘splaining to do.

Let’s first understand that there are really four different sales . And the one everyone knows about is the last one – where a customer/ client/patient/patron says yes to your offering.

It’s the first three ‘sales’ that help determine if you have a chance at all with the last one.

So, if the fourth sale is the one that creates the transfer of money to you, then what do one, two, and three do?
• The first sale you make is to yourself.

It is your deep and abiding belief in the value you bring that allows you to make the three subsequent sales.

If you don’t believe in your offering, it is a virtual cinch that no one else will either.

The sad truth is that too many people DO have high value results to offer to their customers, yet , for whatever reason, discount the true value. It is a lose-lose-lose situation.

Take a careful look at the value you bring, not only now, but also in the future for your client. You’ll see much more than you have recognized before. (Often your client needs to have that value illustrated for him.)

If you don’t believe or can’t believe in your offerings, find ones that you do believe in.

This first sale sets up all subsequent ones.

• The second sale is to your team.

Your team must believe in what you do, the value of your offering and what you charge for it. The more passionate they are about you and your offering, the easier it is to achieve the next two sales.

Here is the other side to this equation: if one or more of your team do not believe in you, your practice or company, your offering, its value, and the fee or price you charge, your third and fourth sales have a markedly less possibility for success. How much so? Try on 80% loss for size. It is about the right fit. (Probably worse.) Call it the plague of not believing in you and what you do.

I call the belief in what you offer the invisible essence. It is the intangible, but ever so real and detectable sense one gets from communicating with the team. If they are believers, it is easier for your clients to be, too.

Just how important is this invisible essence? Some people use this invisible essence perception as the test whether they should buy or not. When you and your team “pass,” they buy.

Oh, by the way, many of the skills of sales and persuasion are the same ones that leaders should be using with their “troops.” Frankly, most leaders across the board fail to spend enough time and effort “selling” to their own teams about the company or practice and its offerings.

When your team are believers, you and your company or practice present a unified message.

Before you discount this, think of any one business where a staff or group member wavered or hesitated in recommending an offering to you. Did you buy? Did you say yes? NO is the self-evident and typical answer.
• The third sale is often overlooked – the sale of you.

This is the sale that the sales person and company make to get the buy-in from the client. The third sale is the sale of you and your company as the best possible option. One that is liked and trusted. This is critical.

If your prospective client likes you and trusts you, you are virtually half way to the yes.

But hold on – you have probably known people you have liked but did not trust and vice-versa, right.

That’s what the third sale is all about – creating likeability and
creating trust.

Likeability is tied to an interesting factor. I call this the I Like
You Factor.

It is the principle of reciprocal liking. When someone indicates either overtly or indirectly that he likes you, your response is to reciprocate. Whether you state it or not, you mentally, usually unconsciously, say “I like you too.”

Seven sure-fire winners to set the stage for the I Like You Factor:
1. Be friendly. Take a genuine interest in the person.

2. Find something you can like about her.

3. Ask her questions about her life.

4. Use good manners

5. Mirror her communication style – rate of speech, word choices and tone

6. Acknowledge and admire something that is important to her.

7. Let her know by your words and actions that you like her.

 

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

Why Promotional Blog Posts are a Thing of the Past By John Phanchalad

On some company blogs you’ll see lots of posts about the latest offers and what the business can offer you. This is exactly the wrong way to go about writing a promotional blog post. It’s only going to lead people to leave the website. If you’re doing this, you need to delete them all and start again.

Nobody Cares

You should ask yourself how your latest blog post will change the lives of customers. If you’re promoting yourself exclusively it’s not going to do anything. People want real information and real results. They aren’t interested in a long-winded sales pitch about your latest offer.

It’s Arrogant and Patronizing

All these posts show is you’re arrogant and you don’t trust your customers to think for themselves.

The arrogance comes from the fact you’re dedicating so much space to yourself, and you think this is what people want. You’re showing you only care about yourself and you believe you’re always right.

And it’s patronizing as you aren’t allowing people to think for themselves. You’re assuming they couldn’t have thought about the benefits of your product. Give your audience credit. They know what they’re talking about and they’re more than capable of making a purchasing decision by themselves without your input.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.

The Internet Marketing Strategies of the Future By John Phanchalad

The world of Internet marketing is changing. New ways to browse have arrived and online shopping has become a regular thing. You have to worry about new competition and the constant changes Google and Facebook implement. Let’s take a look at some of the Internet marketing strategies which will win big in the future.

Responsive Mobile Marketing

Mobile marketing with your responsively designed website will net you a whole new audience. Both the old and the very young now browse from mobile devices. Market yourself towards this audience and you’ll gain access to an audience your competitors won’t.

Social Media is King

Social media is the new way to rank high in Google and reach your audience directly. Marketing yourself to the robots of Google won’t work any longer. SEO is more intelligent and the old methods simply won’t yield you anything positive.

Gear yourself towards the various social media outlets and you’ll soon start seeing results through your traffic levels.

Ads Be Gone

Formal advertising through banners and pop-ups are gone. There are too many ad blockers anyone can install now. You’re wasting your time by keeping them as part of your campaign. Self-promotion and success relies on bringing things to your audience, as opposed to making them hunt themselves by clicking on ads and visiting other pages.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.com/.