When and Where to Give Your Efforts By John Phanchalad

Many people complain that they took a lot of efforts, but nothing happens to their career and business. But have they ever asked themselves if their efforts were properly done? Efforts are not about the quantity. But the quality of your efforts matter for your success. In business industry, you can reach the peak of success with the right strategy.

Moreover, your mentors and partners are a part of your business. Without them, it will be hard for you to meet your goals as these people could give networks, serve as your guide, and help you build the business. In business, you should never be alone in maintaining and building. You need partners and clients. They are the reasons why your business exists. Struggles are inevitable. And this chapter is very important to develop yourself and test the stability of your business. You may lose money, some investments, and some partners, but always take a look at the bright side of these struggles is.

Past mistakes are now just a history and these must be avoided whenever you do online marketing. With innovative marketing strategies, entrepreneurs have a chance to lessen efforts in growing their businesses. In 2014, social network websites have become the best places to sell and promote products. But due to the numbers of users and businesses who are present online, you may find standing-out among the crowd difficult.

Remember, you are not alone. Always look back to your partner who can be a consultant or you can call him a guru like John Phanchalad. He will guide and help you think of an effective business strategy. With the help of online marketing and following the proper way to market your products online, there are no hindrances to stop dreaming to work out your business.

Phanchalad and his team JP Digital Tech are your helping hand to stand-out in online marketing. Regardless if there are changes in Google’s updates, they can easily adapt to the changes in order to lead you.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

How’s Your Social Signal In 2014 By John Phanchalad

For modern SEO, social signals matter. Your audience opinion matters. So it is something about a ‘like’ to a ‘retweet’ from social media users. Every like, share, and tweets indicate the popularity of a post. For online businesses, social signals should be a prioritized.

According to John Phanchalad of JP Digital Tech, social signals are very powerful than traditional SEO tactics like the guest posting and link building.

Today, the year 2014, social signals are the measurement how effective your online marketing. If you are in online business over the past years and up to now, for sure, you know that Google wants to move away from ‘technical’ SEO. So this only means that Google wants to make their website a citation source or digital library. So it’s not surprising to say social signals will play a larger role in 2014.

Social signals are focused on Google+, a social media website created by Google and it’s gained the most SEO clout of all. John Phanchalad and JP Digital Tech is aiming to help online businesses by coaching and advising their clients when it comes to expanding their social media signals targeting for websites like Google+.

Speaking of social signals, this term is a mystery to most people and where are the search engine signals this year. To make the story short, the year 2014 for search engine signals will continue the gradual declining. There are proven studies show that most people discover new businesses through social media and connections from friends now.

So RIP to Search Engine Results Page?

Nope, search engines will never die. The old SEO practice only died and not effective, especially if it is a Black Hat SEO. Keep in mind that the most effective online marketing will focus more on content and how your audience respond to your content.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

Having Your Own Website is Just Easy By John Phanchalad

Ever thought of having your own website? Tried researching on free website builders, but don’t have time to create your site? You can hire a trusted web design company that will create the site for you. These are the things you can do to maximize your website.

A Good Domain – it starts with a perfect domain that will fit that is easy to recall, this should carry your brand name.

Perfect Design – the appearance of the site should mirror the values of our business, if you have a flower shop, make the site lively and colorful, make them feel what it is feel like to be in your store, what it feels like to be surrounded by beautiful flowers , if you’re primary market are bride’s to be, the design should make them feel as if they are holding one of your bouquets while marching own the aisle.

Make Some Fun – little fun like games may not be suitable for website, it should be done in social media, because most of the time people check your website to see your products, but why not try to break the rules sometimes, who knows this will bring you more repetitious viewers and brings you more traffic. Example, you are a florist, have a pop-up ad, a photo of a flower, or a church with floral arrangement and ask them to guess it, if they got it right give them a voucher for a special discount.

Videos – put video on your website, but first make sure that you have enough web space for the videos, so it may not take too long to load, or better link in on youtube. Videos are bets way to let them see what it look like if they will hire you, or better let your guest  use their imagination, that’s a good way to help them decide what they really want.

According to Mr. John Phanchalad, your website can be your make or break in the online industry, make sure one’s they see your site, they will not leave until they have bought a product or contacted you.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

Qualities of a good website that sells part 2 By John Phanchalad

We already tackled some qualities on the first part of the article, it states there that good domain and clear branding are essential in having a website that sells, here you will read additional information that may help you to have this kind of site.

Good positioning of tabs / pages

Your website should be well organized, the tabs should be organized based on it’s importance, here is the usual location of tabs (Home page, About us, Products and Services, Gallery, Contact Us). That is a effective way of organizing tabs if you have a 5-pages site. For most companies 5-pages site is already enough. These pages have the most important details about you. Products can be arranged by using sub-pages, also if you are planning an e-commerce site, better put those “add to cart” icons right after the photo of a certain product. Make sure your tabs are clickable an will be directed to the right page.

Prominent Contact Information.

Most of the time the contact page is located at the last tab, that doesn’t mean that it is not important, you will look at the behavior of the viewers, they are most likely to see first the products before contacting the seller. Some people put their contact information in all pages, at the upper part of the page, most of the time they use it as a header or footer.

Good Content.

You read it a million times. Content is the king! It is and it will always be, if you have a good content, your viewers will stay in your site and can persuade them to buy your product. According to John Phanchalad of JP Digital Tech, a good content can make your readers go back to visit our site, this will also help your SEO efforts a lot. So make your content always fresh and precise.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

Website Development 101By John Phanchalad

Most people are aware that they need a website in order to have an online reputation, but many of them don’t know about how do it or even start with it.

There are many ways to have your website, there are free sites, where you can create your own website. But if you are not a technical person or doesn’t have time to create your site, you can hire professional web developers to make your site. Hiring web developer is a good choice in creating your site, but the disadvantage is, they focus on the design or the look and feel of the site, they are not into marketing, better hire a professional online marketing firm like JP Digital Tech, managed by its CEO John Phanchalad because they don’t just built sites, they know how to market it to deliver results.

Before going online, here are some issues you have to consider;

Domain name – before doing anything you have to decide first what will be your name, this is the one you type in the URL box. Domain names should be professional and as possible, it will carry your name for brand recall. If you have already chosen a domain, check its availability, if it’s available, buy it already, there are domains that are available the first time you check it but no longer available on your second time.

Web site design – this is very vital, you have to very particular in every detail, this will be the impression of your customers to your business, if they don’t find it professionally, they might interpret that you are not a professional businessman. Also, if your site is cluttered, your viewers will just leave your page instantly, because it is hard for them to find what they need.

Content – This is very important, you should invest in this.  If you have a powerful content, your customers will enjoy their stay in your site. You can also put a very visible call to action right after every post or article that can lead to a point of sale.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

Most common mistakes in social media revealed By John Phanchalad

Social media is a powerful marketing tool that can make your brand a good credibility in the online industry. But if used wrongly, this may have a negative impact on your business.

Infrequent posting – marketing using the social media platform takes time and effort, once a week or twice a week posting is ineffective, social media post should be at least daily, then your brand can make a  noise in the online world. Posting inspirational quotes is a great help because it can be shared and might go viral.

Late Response – social media is a two-way medium, if your clients want to talk to you, answer them quickly, specially complaints, they will give your clients the impression that you are professional.

Having impersonal or automated response –  People in social media want to interact with “real” people, if you respond to them using a scripted response, you will miss the opportunity to have a connection to your buyers.

Quality is what important not Quantity – most brands focus on bringing in more fans or followers, but what’s important is the quality of fans that you have, even if you have a bunch of followers and fans, if they are not your target market, all your efforts will be wasted.

Not listening to your customers – For most people social media is the best way to talk to you. Either it’s a compliment, a suggestion or a complaint. You have to hear the voice of your clients, this will help you to improve  your product, also this is also a good way to let your clients know that you are very open to their suggestions.

Social media is indeed a powerful tool, you just have to manage it properly or you may hire somebody like John Phanchalad, owner and CEO of JP Digital Tech, an online marketing firm, to manage your social media accounts.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

The Flaming Idea By John Phanchalad

They say, content is a king when it comes to SEOing and internet marketing. For users and bloggers will thank Google for launching updates: Panda, Penguin, and Humming Bird. These updates are created to fight spam and reign quality content. But for SEOers, the updates are the monsters, especially those who are good in writing.

Google is aiming to be a citation source like the traditional library. And the use of keywords should act like a footnote that will lead readers to the source of a content. However, people had become abusive and aimed to get more links in order to rank their websites. The result, almost everyone had forgotten to create informative content and search engine became a cluttered place because of improper use of keywords and links.

With the help of Google updates, it encourages people to provide informative content about their products and industry-not only for selling, but educating their customers as well. So, how to make your website rich in information, but entertaining to read?

According to John Phanchalad, CEO of the successful JPDigital Tech, blog content will stand out if you make it personal or you relate it to life or reality. You can get the attention of the viewer if you know how to get their emotions. Talk about trending topics or news. Getting sources is much easier now with the help of social media. You can make conversation if you start a thread about the latest news. However, make sure to choose a topic which is related to your niche.

Overall, when writing a blog or an article, the only key to attract people online is to build a catchy, fresh content. Anything new inflames curiosity. That’s how a new marketing and advertising work. It is not really easy to write a content. But great idea pops out when you explore other reading materials.

For more tips and ideas about Internet Marketing By John Phanchalad of JPDigital Tech, visit http://johnphanchalad.blogspot.com.

It May Be Time To Capitalize Your Fan Base With Internet Marketing By John Phanchalad

There are a few primary purposes of internet marketing. The eventual objective is albeit sales or leads generation but in the interim time, a company would aim for increased traffic, larger exposure, fans on social networks, likes or shares and reposts on social media sites and endorsements along with referrals or good word of mouth on the internet in general. While companies would try and achieve these interim targets, it is also necessary to capitalize on the fan base. In other words, internet marketing is as much about creating exposure as it is about cashing in on the subscriptions that you generate.

John Phanchalad CEO of the successful JPDigital Tech, illustrates the aforementioned concept with a simple example. A magazine or newspaper primarily functions on the basis of subscriptions. Unless there are enough subscriptions, there is no viability in the existence of the newspaper or magazine. The initial investment is put in place and contents are put together to generate a buzz, following which the company expected to generate substantial subscriptions so the business venture becomes viable. Once there are enough subscriptions, the magazine or the newspaper sells advertising space which is what actually makes profit for the enterprise. Very few dailies or monthly issues make money purely on the basis of subscriptions. It is the advertisements, sponsorships and other funding concepts that make money for the enterprise.

John Phanchalad advocates that companies should look at internet marketing from a similar perspective. When you have enough fans on your social networks, sufficient number of people following you on social media sites or regularly reading your blog, you may have several subscribers and may have enough traffic to your site. But unless you can capitalize this fan base or subscriber base and convert them to leads or sales then your entire internet marketing campaign is going downhill.

There is a time when you cannot focus on growing your fan base. You have to capitalize on it. Even if you enjoy an ever growing fan base, you wouldn’t get anything in return if they do not become customers. There is a probability that the increased exposure will help your brand value and increase sales indirectly but for small to medium enterprises, the impact is not so huge that it can lead to the success of an internet marketing campaign.

John Phanchalad says that there should be a planned approach to convert the fans or subscribers to leads or customers.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

Why Learning Marketing Skills in-House Could Benefit Your Business By John Phanchalad

Most companies will decide to call upon the likes of John Phanchalad from JP Digital Tech for their online marketing needs. At some point, they’ll start to consider employing these skills for themselves; whether this is through training or employing the right person.

Bringing marketing skills into the business could mean better value for money and a superior campaign, though.

Save Money

Small businesses have slim budgets and need to save as much money as they possibly can. By bringing the skills into your company and not having to pay a premium for outsourcing the work, you’ll save money and have more to place into your marketing efforts. More financial resources usually mean better results.

Understanding the Company

According to John Phanchalad (JP Digital Tech), nobody knows your company better than you do. No matter how much you tell an external marketing agent, they’ll never know more about your company than you.

Since you understand your company better, if you have the marketing skills you’ll be better able to craft a successful campaign.

Plus, if you have need to make some fast changes to your campaign, you can do this. Due to communication issues and various factors involving the specific package you order, you need to provide an external marketing agent with some notice.

Reliance

Sometimes it’s better for a business to have control over its own market affairs so it can increase efficiency and have peace of mind.

As already mentioned, a company that manages its own marketing can change direction at a moment’s notice. Furthermore, it doesn’t need to explain itself to a third party and there’s no confusion over what it wants.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.

Flexibility is Important to Branding Success By John Phanchalad

As internet marketers, we often plan too much. Even though John Phanchalad, who is the CEO of the successful JP Digital Tech consulting services, has told us that we need to be careful in what we post on the Internet, he also recommends that we need to be spontaneous sometimes.

We need to be able to react to whatever is going on around us and change our course, if needed, If you notice, the big brands will often do this. If something new enters their market, they will need to change course and form a new strategy to deal with it. If the economy changes, they may need to make changes. If there is something new in pop culture that is getting everyone’s attention, then they need to embrace that and may need to change their advertising.

A good marketer, like John Phanchalad (JP Digital Tech), knows that being flexible and responding to what’s going on around you is an important part of successful branding.

You may just change your mind about the direction your brand is taking. Maybe your life didn’t turn out the way you wanted it to, but you can embrace that and let it guide the direction your personal brand will take.

Every milestone in your personal life will change your personal brand, and although some of these events were not planned, nor wanted, you have to accept what happened and recreate your brand.

For more tips and ideas about Internet Marketing By John Phanchalad, visit http://johnphanchalad.blogspot.com.